The next Made by Google event, where the search giant shows off its latest hardware, will take place today (August 20) at 10pm PT / 1pm ET and 6pm UK time, and 3am on August 21 in Australia.
At the showcase, we expect announcements of the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold, Pixel Watch 4 and the Pixel Buds 2a, going by the rumors and tidbits of information we’ve seen. And that should mean a bumper product refresh for Google, and very likely a whole lot of artificial intelligence features added into the mix, as the search giant builds out its consumer-grade AI tools.
So let’s get into it: below I’ll go over all the rumors and last-minute news so far, along with what we expect, and once the showcase kicks off, TechRadar will be live reporting on the event.
How to watch the Made by Google event
Simply check out the embedded YouTube video below. If you can’t watch the event live, do check back with TechRadar, as we’ll bring you all our first impressions and reactions from the Made by Google showcase.
Good morning. Managing Editor of Mobile Computing Roland Moore-Colyer here to take you through the run up to the Made by Google event.
If all the rumors I’ve seen so far prove to be true, then we could be looking at a big showcase for Google later on today, with new phones, a new Pixel Watch and new earbuds.
And I’ll buy a hat and eat it if Google doesn’t spend a good amount of time discussing what it’s been doing on the AI side for its Pixel devices.
Expect to see four new Pixel phones today: the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold. This will be a refresh of the whole main Google Pixel phone lineup.
Don’t expect any drastic design changes, at least going by the rumors, but I do expect to see new Tensor chips, perhaps some improvements on the camera side such as new sensors, and a big injection of AI software upgrades.
Going by a rather last-minute rumor, it looks like magnetic accessories will be a big part of the Pixel 10 lineup, with an Apple MagSafe-style system facilitating a magnetic charging stand for the phones.
I currently use a Pixel Stand from 2021 to charge my phones that support wireless charging, so an upgrade here would be much appreciated, especially if it enables a wider range of accessories ot be used with the new Pixel phones.
One thing that’s will be new, is the Made by Google event will be hosted by TV’s Jimmy Fallon, which is unusual for Google as it tends to use its own executives and marketing folks to spearhead the showcases.
Check out the teaser video below…
I’m not sure what secret Jimmy could be referring to… maybe it’ll be some new AI tool or assistant, or maybe something to do with mixed reality. So far there have been scant rumors on any big surprises from the Google event.
A big last-minute leak!
We’ve just got another last-minute Pixel 10 leak, with it pointing towards an eSIM only approach by Google for its new phones, and new AI features tipped.
And a promo clip has been shared too.
Bonjour, Pixel 10 pic.twitter.com/KYvJPYpbN8August 19, 2025
But there’s more too, with serial tipster Evan Blass seemingly leaking the pricing for all the Pixel devices we expect to see.
Pricing. The Buds 2a slot in at $129. Enjoy the launch tomorrow, especially those planning to buy. pic.twitter.com/ZSKwq52LDMAugust 20, 2025
The standard Pixel 10 seems to be missing from that price leak, but we expect it to come in around the same price as the Google Pixel 9.
And overall, those prices look reasonable for a flagship range of phones.
Some people might baulk at the idea of paying iPhone 16 Pro and Galaxy S25 Plus prices for phones with Tensor chips in them. But I feel AI performance, rather than raw silicon horsepower, will be the key to these Pixel phones.
In fact, I’ve already touted how I think the Pixel 10 needs to bring more AI stuff to the table to keep at the top of the AI phones pile.
To quote myself: “with the Samsung Galaxy S25 and Galaxy Z Fold 7 landing with improved AI features, and Apple Intelligence starting to get up to speed and offer a solid suite of features on compatible iPhones, as well as some synchronicity with Macs, Google’s AI phone crown could be up for grabs.
“So I feel that for Google to keep ahead and continue to blaze a trail for practical, and hopefully safe, consumer use, it’ll need to bring more to the table with the Pixel 10.”
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